Confindustria and Intesa San Paolo present the agreement on Industry 4.0

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Marcianise, 12 May 2017 – Confindustria and Intesa San Paolo choose Getra Power to present the agreement signed to support the industry 4.0 evolution of small and medium enterprises. An opportunity for an in-depth study of issues related to digital developments and the scenarios of the new competitiveness for Campania.

12th May 2017 – Presented in Caserta, with the collaboration of Confindustria Caserta, the three-year agreement between Confindustria Piccola Industria and Intesa Sanpaolo “Projecting the future”, dedicated to the competitiveness and transformation of businesses to seize the opportunities offered by the ‘fourth revolution industrial’.

The partnership, which provides a national investiment of 90 billion euros, of which 10 billion is intended for companies in this area, is presented in the places designated to welcome and make the aims of the agreement their own: the company.

At the presentation, in Getra Power, participated Alberto Baban, president of Confindustria Piccola Industria, Luigi Traettino, president of Confindustria Caserta, Giovanni Bo, president of the Confindustria Caserta Small Industry Committee, Francesco Guido, regional director of Intesa Sanpaolo and general manager of Banco di Napoli, Gianluigi Venturini, commercial director of companies for Campania, Basilicata, Calabria and Puglia of Intesa Sanpaolo. In closing, the testimony of the host company by the president of the Getra Group, Marco Zigon. The works were introduced and moderated by Nando Santonastaso, economic journalist of Il Mattino.


Alberto Baban, president of Confindustria Small Industry:

Confindustria is working hard to spread the idea of ​​the fourth industrial revolution and this roadshow in collaboration with Intesa Sanpaolo, bringing the discussion on Industry 4.0 into companies, allows us to better accompany companies in transforming themselves, helping them to enhance their points of strength to be able to attract both traditional and more innovative financing channels. In fact, it is not just a technological evolution to transform the machinery and increase its productivity but it is an evolution of the connection method between producer and consumer capable of shortening distances. For our small and medium enterprises, it is an unmissable opportunity because not all of them are able, through more classic internationalization processes, to reach the market by intercepting the end customer. Disintermediation resulting from the digital revolution allows all companies to interact with advanced consumers, gaining slices of an enormous potential market. In the South Italy there are many companies with great potential for growth and development, such as Getra that hosts us today, our task is to help them take full advantage of the possibilities offered by Industry 4.0 and become champions of innovation”.

Luigi Traettino, president of Confindustria Caserta:
The incentive system of Industry 4.0 includes tools that stimulate investments: it is effective and functional to the needs of businesses. The adaptation of management models to European standards could represent, in the context of the digitalization required by the industrial revolution in progress, the real turning point.
To make technological, organizational, managerial choices and business model innovation aimed at developing the new Industry 4.0 paradigm, the company must be able to enhance research produced from the outside and transfer it internally, circulate information immediately available to all, revisit processes in a cloud key: this generates significant value”.

Francesco Guido, regional director of Intesa Sanpaolo and general manager of Banco di Napoli:
The current economic situation is better than in the past but we must note that there is not yet an adequate recovery in productive investments. It is a global problem, but in Italy is particularly noticeable given the small size and consequent poor capitalization of our SMEs. The agreement we are presenting today aims to help Italian companies improve their capitalization that digitalization and the new scenarios offered by the fourth industrial revolution offer. Actions that require both financial and human capital investments. Intesa Sanpaolo has recently launched the Filiere Project which goes in the direction of facilitating the request and cost of credit for all those companies that supply a production project”.

Marco Zigon, president of the Getra group:
Industry 4.0 is an extraordinary opportunity to bring manufacturing, which has always been a strong national vocation, back to the center of Italian economic growth. We are the second largest industrial country in Europe and it is imperative for us to improve our productivity level to be more competitive in the globalized economy. However, to best unfold our potential, we need a step forward for Italian society as a whole. The fourth industrial revolution is the result of a change that is not only technological, but also social. The markets have decided products and services aimed at telematic communication and sharing on a global scale. Innovations, that soon entered the world of production and the technological applications of the industrial sector, are quickly aligning with digital transformation. Now it is becoming essential that the context in which production activity falls be in line with the challenges of the future. The development of network infrastructures, starting with the digital band, must be accompanied by a system revolution. This is why there is a need for an evolution that sees the entry of digital technology and computerization processes also in the public administration: faster and more transparent authorization processes and a “smart” bureaucracy, more responsive to the needs of efficiency, innovation and productivity”.

The agreement between Confindustria and Intesa San Paolo hinges on four pillars:

• Business ecosystems and business integration
Intesa Sanpaolo and Piccola Industria Confindustria intend to provide a set of solutions that allow companies to transform themselves, improving production processes, using new technologies and new methodologies, including the “Lean 4.0” paths that enable companies to use digital technologies. For the implementation of business development projects, Intesa Sanpaolo will also make use of its Innovation Center, a structure that collects all the initiatives launched by the Group in the field of innovation. The initiative also intends to represent an evolutionary moment of “AdottUp, the Program for the adoption of startups” and offer new opportunities to the startups developed in it.

• Finance for growth
The agreement aims to finance business growth by enhancing the intangible assets of companies through a new relationship model based on qualitative factors related to credit: among these the innovative capacity, training and strategic nature of the supplier-champion chain. There are also envisaged adequate medium / long-term financial solutions as well as better use of support tools, starting with the renewed Guarantee Fund. To plan growth, balancing debt levels in favor of risk capital, the use of Equity is essential to strengthen the production system. In this regard, the agreement intends to develop initiatives that favor the capitalization of companies. Finally, it is envisaged the extension to strategic sectors for the Italian economy of Progetto Filiere, the innovative credit model of Intesa Sanpaolo, which has produced 330 contracts with leading companies with over 15 thousand suppliers and a turnover of 55 billion.

• Human capital
The agreement also aims to encourage school-work alternation with the aim of making the company the place where the student consolidates and enriches the knowledge learned, developing skills that can be spent in the productive world or acquiring functional experiences for the creation of new companies, in line with the National Industry 4.0 Plan.

• New entrepreneurship
Intesa Sanpaolo provides the startup valuation model. It is a new algorithm: DATS (Due Diligence Assessment Tool Scorecard) already included in the Credit granting rules, to support the credit assessment of Startups and in future extension to innovative SMEs. This is the first “forward looking” valuation model adopted by a bank for debt financing, based on logic derived from the valuation of Venture Capital investors, borrowing the skills built up in recent years within the Intesa Sanpaolo Group. This new tool allows companies and banks to make the most of the opportunities offered by government measures and incentives for growth, recently extended by the Industry 4.0 Plan.

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